Sonata
End-to-end launch for personal healthtech company; naming, brand, product, web, motion, & content.
Little Plains is a brand and product studio for startups. Our team has helped launch more than 100 businesses, from Hims & Hers to Neuralink.
Clients
Gin Lane 2008 – 2019
Little Plains 2024 –
Venture Capital Select firms working with key portco's
Successful exits include Hims & Hers, sweetgreen, Stadium Goods, Shake Shack, Smile Direct Club, Care/Of, Rocean, & Eucalyptus.
Selected work
Axiom
Created the brand system, product, & site for an AI-platform predicting drug toxicity.
Ingredient AI
Refreshed Ingredient AI's brand, site, content, and component system.
Rorra
Built the brand system & ecomm for the premium water-filtration company, from launch through today.
Tennr
Created brand and web foundation for an AI healthcare company built for speed and clarity.
Writing
- Bypassing Figma to Ship & Building a Knowledge ProductHow we turned years of studio material into a searchable knowledge center & built our first product on top of it.
- The HTML Brand: The Rise of Input-Based OutcomesOn encoding brand strategy as agent-readable instructions, and why the magic trick at the end still needs a human.
- Building Brand Systems for Humans & Agents TodayWhy the brand kit is becoming a knowledge base — and how 400-token chunks, retrieval rules, and a soul.md file change what gets shipped.
Team
Senior people, working directly with you. Studio leaders, backed by our full-time team of creative and technical specialists.
Emmett ShineFounder,
Creative Director
Alex LeiphartPartner,
Head of Product
Elliot RobinsonSenior Digital Creative Director
Caroline Bel-KherProduct Management Director
Michelle RiisSenior Finance & Operations Director
Nicole FernandezNarrative & Copy Director
Kenneth LianBrand Director
Avery HouserStrategy Director
Jamal Jean-TobiasLead Engineer & Technologist